Television is littered with commercials and advertisements that say just about anything to sell a product. While these commercials and advertisements are often successful in capturing our attention, they do little to inform us of their products' actual capabilities. "The Bender Ball" is just one example of such a product. Throughout "The Bender Ball" commercial, testimonials from supposed "actual users" are played.
The similar, vague responses in each testimonial shown, lead one to question the sincerity in each response. In addition to its questionable testimonials, "The Bender Ball" commercial contains several statistics to further convince the viewers of the effectiveness of their product. One such statistic shown is that "The Bender Ball" is 408% more effective than the "standard crunch." This statistic is presented as a graph (as seen on the left). It claims that the data was collected from a university, but fails to elaborate. In addition, it fails to explain the dynamics of the experiment from which the data was taken, therefore preventing it from being replicated or falsified.
The makers of "The Bender Ball", unfortunately, are not the only advertisers using outlandish claims, unsupported statistics, and exaggerated data to sell their product. Click here to see more humorous infomercials and commercials.

Can you believe that something really essential for human survival from the ancient time can fool you really bad? What you believe worthy turns out to be insulting you. This naughty boy is called heuristic by the cognitive psychologists. Heuristic is mostly useful as it helps us to streamline our thinking and simplifies the information that we receive. If we do not have heuristic, we would have been in trouble of accepting too many information more than what we really need. Heuristic allows us to make sense of our world and understand the reality. This really useful and essential boy changes to evil and oversimplifies things. When it happens, people begin to misunderstand unintentionally. But don't worry about this too much! The design research can help us from trapping that can result from misapplying heuristic. What a beauty and necessity of good research design!







Many studies over the years have shown that anxiety disorders are genetically influenced. The most studied of these possibly genetically inherited disorders is obsessive-compulsive disorder, or more commonly known as OCD. These studies have shown that people with OCD are twice as likely to inherit a specific overactive gene related to the transport of the neurotransmitter serotonin, than people without OCD. The overactive serotonin response causes the obsessive-compulsive response in the brain to malfunction. When this response happens, it causes the brain to have problems with shifting through thoughts and behaviors, much like a car stuck in gear. This then causes the obsessive behaviors in the individual. The rest of chapter 15 describes many different psychological disorders and addresses mental illness. It describes the many different issues with depression and suicide. Some of the other big topics in the chapter are schizophrenia, dissociative disorders, and childhood disorders. If you would like to read more about how OCD is related to genes, click 
Only when things are not "normal" then we see a difference. We "normal" human feel "normal" because at large, we share similar genetic makeups that determine our thoughts. But that doesn't mean we all process our thoughts the same way. Apart from cultural factors that impact our thoughts that are based on the human brains' capability of learning. Genetics can make some people more aggressive than others given the similar cultural environment. Many people fear height, but how many of us were told to fear heights? It is how our brains are programed to have the phobia of height. In evolution, the ones that don't have this traits are more likely to die from falling, therefore after a long time, more and more people have the phobia of heights. Same way ants are programed to respond to different chemical signals. We are programed in a more complicated way, that involves learning, and our natural instance build in our subconscious.

When trying to solve a problem, you first have to accept the problem for what it is, correct? A day planner doesn't necessarily help time management, nor does extra sleep solve laziness. 






This chapter focused on human development, that is, how and why we change. The area that interested me most was the portion on nature vs. nurture. Development by nature argues that we obtain our personalities and characteristics through genes passed on to us. Development influenced by nurture is based on the environment we grew up in and how we were raised. I, along with a majority of others, believe both play a role in our personal development. Take athletic ability as an example. Anybody could make a strong argument that athleticism is a genetic ability because there are so many examples of families with outstanding athleticism in the world today. Some examples are the Manning family with Payton and Eli, Venus and Serena Williams, Clay Matthews of the Green Bay Packers is the 3rd generation in his family to play in the NFL, and the list goes on. Somebody arguing towards nurture development would say they had experienced parents or mentors growing up and had a childhood indulged in sports, which led to their success as athletes. Psychologists continue the struggle of finding the correct balance between the two and are having much difficulty due to the amount of outside factors. If you would like to learn more on this topic and arguments of different psychologists, I'd suggest visiting
Chapter 11 focuses on the emotions and feelings that humans encounter throughout their everyday lives. What I found most interesting was how different cultures have different views on certain emotional and human behaviors. This applies to everything from the most casual of encounters, like handshakes, to the more intimate, like kissing. In the United States, kissing someone on the hand or cheek is considered, by most, to be an act of friendship and fondness. But in India, those same acts are considered scandalous. For example, Richard Gere was guilty of committing this Indian scandal with Indian actress, Shilpa Shetty, at an AIDS awareness rally in India. You can read more about this story at 

In chapter 12, stress is defined as "the tension, discomfort, or physical symptoms that arise when a situation, strains our ability to cope effectively" (Lilienfeld, pg. 457). Besides a good, hearty 30 minutes of exercise a day, there are other proven ways you can change your lifestyle to reduce stress that I found interesting!
In the well known and loved classic of our childhood Star Trek, there is a character known for his solid reasoning devoid of emotion. While for some, having these often difficult and contrasting feelings out of the way may seem like the way to go, in reality emotions are a necessary part of your everyday life. Chapter 11 explores emotions and the causes and effects of them.
They have the capacity to become muscle, blood, and even nerve cells. The amount of research being done with these types of cells span a large spectrum of different disease, such as diabetes, Alzheimer's, and some cancers. Having the stem cells available for research is very important in order to make knowledgeable advances about these diseases. Controversy comes into play, when the researchers are forced to dispose of stem cells only after a few days. Some see these cells as early human life forms that are just being tossed out like trash. While the research is so valuable, is it really worth losing all of those cells? You be the judge! 
Throughout chapter 1, there is a lot of introductory information regarding the study of psychology and it's history. However, one of the two great debates of psychology really stood out to me: the free will/determinism debate. Do people truly have complete free will? Or is free will just a powerful illusion? Many would argue that most things in life are determined by free will. For example, if a person was to go dine at a restaurant, all things considered normal, that person would be able to pick and choose from a variety of options, thus expressing free will. However, determinists believe that this so-called expression of free will would be a result of thousands of outside influences, therefore simply making free will an illusion.







We would think it would be at jokes or funny stories but only 20% did! The large majority of laughter "preceded by quite ordinary comments (like "It was nice meeting you, too")," (p.51) which seems odd because that's not funny, so what were they laughing at? This interests me to know why people's reactions are to laugh or giggle at common statements. There are a few flaws in studies like this because it could have been prompted, not fully understood by the observer or the causation may not have been interpreted correctly.
In the film 

Chapter 9 focuses on two main topics: IQ testing and the different forms of intelligence. While the topic of IQ testing brought up a number of unique points and different information, the idea of different forms of intelligence intrigued me the most. Chapter 9 went into detail about the different forms of intelligence by explaining intelligence as abstract thinking, the difference between general and specific abilities, fluid and crystallized intelligence, multiple intelligences and the biological base of intelligence. 




Don't be that guy
THAT sucks.
A dream of a flat tire could mean you're anxious about losing status at your job.
A daily example of deja vu in our lives.
Many hypnotists use a hypnosis circle.
Ew.
Have you ever wondered where phobias originate in people? Are we predisposed to fear certain things? Maybe, you want to know if there is a biological answer to foot fetishes. Chapter six in our textbook will help to answer all of those intriguing questions about fears/phobias, fetishes, and disgust reactions. In addition to that, the text dives into the meaning behind Pavlov's discoveries and the influences that punishment and behavior have on an organism. The major theme of this chapter is how organisms learn certain behaviors and also the molecular influences that affect our learning. After establishing the driving forces behind learning a behavior, the chapter concludes by discussing different approaches that claim to amplify learning, such as speed-reading, and decipher whether or not their methods adhere to the system of human learning. 
amnesia basically means your brain is not capable of programming new memories from your experiences usually after a head injury of some type. Contrary to popular belief, amnesia does not produce a loss of all memories; in fact, such a case is remarkably rare. The textbook uses the Hollywood hit movie "Memento" to depict anterograde amnesia. This "R" rated flick features a main character who suffers a virtually complete form of it and uses tattoos to remind himself of events since an accident that altered his current memory forming capabilities.
One of the areas that I found interesting and I would like to highlight is adrenaline. Adrenaline is released from the adrenal glands (shown in picture), many times in very dangerous or exciting situations. High levels of adrenaline within the body trigger changes in which people are sometimes able to perform amazing acts. One example was a woman temporarily obtaining the strength to lift a car to save her trapped infant. This superhuman ability triggered by an adrenaline rush is personally very fascinating. 

This question can be answered by the disturbing case study of "Genie", a thirteen year old girl who spent most of her life deprived of language. The young girl was found chained to a toddler's potty training seat, forced into social isolation and, of course, severe language deprivation since she was a toddler. While Genie's story is extremely unsettling, it provided psychiatrists with an example of the effects of language deprivation and a better understanding of the extent of language rehabilitation that can be expected after years of silent torture. Sadly, after being rescued, Genie only showed basic abilities to communicate, never becoming a "fluent language user".
For example, Phineas Gage was a railroad worker in the mid 19th century when an unexpected explosion propelled a railroad spike through his skull with such force that it went under his left cheekbone and through his prefrontal cortex on top of his head. While most would clearly assume that such a tragedy would immediately kill Gage, he actually survived, although he was never quite the same. The part of the brain that the spike drilled through (the prefrontal cortex) happened to be the lobe that receives information from other regions and contributes mostly to mood and personality. While it is lucky that it did not, for example, pierce the limbic system whereas he surely would've died, Phineas Gage was altered for life into what was described as a sort of mad man with no inhibitions (especially about profanities). Gage is a perfect example of how amazing the brain's recovery system can be and how interesting the separate lobes of the brains are in how they each control a different aspect of who we are and how we operate as human beings. 



