Can you believe that something really essential for human survival from the ancient time can fool you really bad? What you believe worthy turns out to be insulting you. This naughty boy is called heuristic by the cognitive psychologists. Heuristic is mostly useful as it helps us to streamline our thinking and simplifies the information that we receive. If we do not have heuristic, we would have been in trouble of accepting too many information more than what we really need. Heuristic allows us to make sense of our world and understand the reality. This really useful and essential boy changes to evil and oversimplifies things. When it happens, people begin to misunderstand unintentionally. But don't worry about this too much! The design research can help us from trapping that can result from misapplying heuristic. What a beauty and necessity of good research design!
Don't trust too much!
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