Advertising these days became so manipulative that people are convinced to purchase even harmful products. The article by Arnold Anderson present four types of manipulative advertising: Expert opinion, Attractiveness, Lifestyle, and Fear.
The first one uses the "Expert" opinion which manipulates the trust people have on the experts who present the products. This particular advertising uses doctors as the experts and manipulates smokers to choose Camel cigarette over other cigarette brands.
The second uses attractiveness. As men have the desire for women, presenting an attractive woman and convincing that smoking appeals to women manipulate to purchase Tipalet. When men see Tipalet, they would feel the same desire that they feel for attractive women.
This advertising is an example of Lifestyle manipulation, which tries to associate the product with a particular lifestyle to target a specific audience. In this case, smoking is represented as coolness and popularity, which many people have desires for.
The last advertising uses fear as featuring the image of a burning cigarette with a gun to emphasize that smoking is the same as pointing the gun to yourself.
As shown here, these cigarette advertisings are so manipulative that promotes people to smoke although we all know that smoking cigarettes are bad for the health. Should we allow these advertisements on certain products such as cigarettes that can harm people? Or do we all know we are manipulated to avoid ourselves from purchasing?
