norrb005: April 2012 Archives

The Science of Arousal

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I had never really stopped to focus on the science behind many of the successful advertisements for large companies. In the next 5 years I will remember our discussion on the study of behavior, stimuli and responses, and how advertisements become so effective.
Beer Ad.jpg
Our discussion section looked at how the beer product associated with a beautiful woman creates arousal, which motivates people to buy the beer; not because they want to roll around in beer bottle caps, but because they want to experience the excitements and arousal that they associate with that product.
Plastic Surgery Ad
By using an image of an attractive woman with a "perfectly constructed" nose, people who looking for a way to adjust their physical appearance feel a drive and desire to look "more attractive" and will go out and use the plastic surgery service to achieve a happy response that they think will result in a higher self-esteem.
While not all ads use attractive men and women to create arousal or excitement in the people viewing these ads, the science behind advertisements' use of stimuli to result in conditioned and unconditioned responses is fairly basic and spans across most successful ads. I will remember our study of behavior 5 years from now because even if the sources and forms that ads come in will change, the science behind their images will not.
Click here for more interesting ads

valentines gift For video click here
Is there more to love than hugs, kisses, or stuffed animals and chocolates on Valentine's Day? It seems like American popular culture focuses on the corporate and consumer symbols of love instead of the science behind the attraction. While the children in the video don't have a deep understanding of what it means to be in a romantic relationship, they do describe a popular perception of love: that being in love means that you like someone and you give them hugs and kisses. People often ignore what causes attraction: proximity, similarity, reciprocity, and physical attraction. To have consummate love, a relationship needs intimacy, passion, and commitment, and according to the triangular theory of love you need at least some combination of two of those factors to have some degree of love. It seems like the popular perception of love is changing and evolving, but to what end? Having similar values, education, age, proximity, and other factors are good indicators of determining the longevity of a relationship, but people rarely describe those characteristics when they talk about why they love their partner. You rarely hear people say "I love my partner because she sat next to me on the bus on our way to class for a semester when we were undergrads. Not all relationships are based on superficial and corporate definitions of love, but it seems like the American popular culture is focusing on the feelings and responses of being in love, and not the physical, and mental connections associated with it.

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This page is an archive of recent entries written by norrb005 in April 2012.

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