Walt Disney company is known worldwide. A lot of children have grown up watching Disney movies. Disney's main demographic is children. In the early 2000's Disney began marketing a product towards babies as young as three months old. This product, the Baby Einstein Dvd's, were purported to make babies smarter. It is clear that this is quite an extraordinary claim. Although on the current Baby Einstein website it is never directly stated that their products will make a baby smarter, it is heavily implied. Even the name, Baby Einstein, implies that should your baby use this product they will become a little baby genius. At the very least it implies that the Dvds are good for babies.
As we've learned all extraordinary claims should be looked at with a scientific eye. Parents and caregivers should do their research and look at the facts. They might stop and ask themselves, has the world been overrun by genius babies? Looking around they'll find that no, it has not. On a more scientific level however, they could talk to a pediatrician or do a little research and look at academic and scientifically reviewed sources. Take for instance, the American Academy of Pediatrics (AAP). A study by the AAP found that electronic media for children under two is unhealthy. Furthermore they found that programing marketed at infants and toddlers as educational is not supported by evidence.
More parents are becoming aware that Dvds such as the Baby Einstein Dvds should not be used to replace actual learning interaction for babies and some have even filed a suit against Disney's Baby Einstein products. Because of this Disney has offered a refund on the products. While some see this as an admission of guilt Disney maintains that this is their way of showing they stand behind the Baby Einstein Dvds and likens the suit to a smear campaign.
Ultimately it is up to parents to decide whether or not the Baby Einstein Dvds are suitable for their baby. Hopefully through utilizing the scientific thinking principles by realizing that the Dvd's are making an extraordinary claim, they'll do a little research and be able to make an informed decision.