Framing and Advertising

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Can the way something is worded change your decisions? Even if they're very subtle differeces? The answer is yes based on a psychological phenomenon called framing. In this video "How Framing Changes Your Decisions" an experiment is conducted to try to determine if the way a situation is presented changes your outcome. (Watch 1:27 to 3:58)

This video shows that the same situation with the same possible outcomes are not perceived the same by our brains when presented differently. The majority of people presented with a gain situation (just gained 20 for free) decided to stick with the money and not gamble. However the majority of the people presented with the loss situation (gained 50 then 30 taken away) decided to gamble to 'gain back' what they had lost. If our decisions can be manipulated by the mere wording of something, how many of our decisions are affected by the wording of advertisements?

I believe that how marketers present their product definately affects our decisions. A couple examples of this is in another video. (Watch 1:18 to 3:30)

This video shows how the stock market and graphs can be especially misleading. Advertisements and businesses take ahold of the psychology technique of framing to their advantage, so we must be careful. When making any decision in life it's best to evaluate the whole picture.

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Good examples of framing. Be sure to briefly describe what is going on in each video.

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This page contains a single entry by bauer581 published on November 6, 2011 8:10 PM.

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