The Mere Exposure Effect

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The Mere Exposure Effect, as discussed in Chapter 11 on emotion and motivation, can be described as having a more positive view on something after it has been in our presence and affected our lives in numerous occurrences. It seems obvious that we would prefer to be associated with things we enjoy rather than things we despise, but studies have been conducted using objects that the majority of us had no prior association with. Over time, those who participated in the studies developed more of a fondness with these previously neutral objects, faces included. Studies on the Mere Exposure Effect have also shown that most people believe they look better in the mirror than they do in a photo, whereas we believe the opposite for other people. I have definitely experienced this theory and always feel as though I prefer how I look in the mirror since I spend a significant amount of time looking at myself each morning. I often believe other people tend to look better in photos than they do in person. The Mere Exposure Effect is an important concept to analyze when exploring how people develop likings of stimuli and reasons for these likings. I would be interested to know whether this phenomenon applies beyond faces to the actual like or dislike of a person, as well as if changing our minds from totally despising something to totally loving it can be accounted for by the Mere Exposure Effect. I am also curious as to how gradual this process is and the time frame of development.

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Is there any information from the internet that might have answers to the questions you pose? What are the implications of these findings?

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This page contains a single entry by hysju014 published on November 6, 2011 9:58 PM.

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