In an article by CNN Money, Target revealed their plans to open their stores at 9 p.m. on Thanksgiving to commence the Black Friday deals. As this is the earliest they have ever opened for Black Friday, surely other competing companies will follow suit.
"We heard from our guests that they look forward to kicking off their holiday shopping with deal-hunting on Thanksgiving night," said Kathee Tesija, executive vice president, merchandising, for Target. "Opening at 9 p.m. gives Target's Black Friday guests a more convenient way to create an after-dinner shopping event that the entire family can enjoy."
In another article by CNN Money, more companies have chosen to open on Thanksgiving, too, rather than waiting until the next day. Currently, Wal-Mart and Toys R Us are the two companies that will open their doors at 8 p.m. on Thursday, Nov. 22. Last year, the toy store had opened at 9 p.m., and Wal-Mart opened at 10 p.m., while Target seemingly lagged behind by opening at midnight.
The craze of getting the best deal on Black Friday, or Thursday for some, is not completely clear. Some attribute the impulse buys and long lines to getting ahead on Christmas shopping, but for some it's one night of the year you can't pass up - especially if there's flat screen TVs involved.
Irresistable deals this year include Target's "Samsung 50" LED HDTV for $699, a Canon A3400 Camera Bundle for $89.99, Fisher-Price Doodlepro Classic for $10, Leapfrog Explorer Software for $15 and a $10 gift card for shoppers who spend $50 or more on clothing," CNN stated. Wal-Mart is also guaranteeing that customers who arrive between the times of 10 and 11 p.m. Thursday will receive one of the following: an Apple iPad2 and a $75 Wal-mart gift card for $399.99; an LG Blu-Ray player for $38; or a 32-inch Emerson HD TV for $138, according to CNN.
For some, the idea of Black Friday is a nightmare. Long hours waiting in line, jam-packed stores and the frustration of driving to a store to find that your item of interest has run out is upsetting for any customer. For the employees, it's a different story. "Thanksgiving was definitely short with your family, and you hate it," Curtis West, a Macy's employee said. "People don't understand why you weren't there or why you couldn't stay."
Not only are the long hours tiring, but they also cut back on time employees could have spent with their families. Last week, "more than 20 new petitions were created on Change.org calling on retailers to push back their opening times to Friday so that workers can spend Thanksgiving at home," CNN said.
While employees fight to have stores open on later on Friday and shoppers fight to have them open earlier Thursday, Black Friday is sure to break records.