My olive oil is labeled very clearly "Imported." Great, like everything else in my house it is imported. When you turn the bottle to the side and read more info on the label you can decifer where this oil is imported from: TN-Tunisia, SP-Spain, TR-Turkey, IT-Italy, AR-Argentina. So to remain as a consistent product these different areas must have the same flavor and consistency. So who cares what country it came from.... HYPE.