I think this is my favorite reading yet. It makes you think of different ways for the astonish me problem and how to make and keep the viewer interested. Some of the simplest ideas can have such emotional responses, such as the Little Boy poster by Uwe Loesche. Hidden meaning is meant to invoke strong intellectual responses, and once that meaning is figured out, the idea is not easily forgotten. I would like to use that idea with the projects we work on this semester.