Promoting Your Digital Reference Service
Lately, I've been looking at the sites LibX.org and Conduit.com. They offer FREE! tools that allow you to create an ever-present toolbar for your digital reference service. You can also use it for other services such as your catalog. Patrons can download the toolbar onto their own browser (I've found that it works best with Firefox) and connect to a librarian (when the service is available) at any given whim. Ask a question without even going to the library's website. What a great way to promote your service!