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New Searching Study

The iProspect Offline Channel Influence on Online Search Behavior Study, which was sponsored by iProspect and conducted by JupiterResearch, reveals: 

  •  two-thirds of the online search population is driven to search by offline channels
  • 39 percent of online searchers who are influenced by offline channels ultimately make a purchase
The implications of these findings should be clear, according to iProspect President Robert Murray. A synergistic relationship exists between search and offline channels. Smart marketers have a huge opportunity to leverage offline channels to drive their audience to search for them, and doing so could greatly enhance the effectiveness of their efforts.

Posted by meye0539 on August 28, 2007 9:47 AM |

Comments

Thanks for your reference to the latest research study published by iProspect.

Posted by: Bill Muller | November 28, 2007 9:24 PM

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