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New Searching Study

The iProspect Offline Channel Influence on Online Search Behavior Study, which was sponsored by iProspect and conducted by JupiterResearch, reveals: 

  •  two-thirds of the online search population is driven to search by offline channels
  • 39 percent of online searchers who are influenced by offline channels ultimately make a purchase
The implications of these findings should be clear, according to iProspect President Robert Murray. A synergistic relationship exists between search and offline channels. Smart marketers have a huge opportunity to leverage offline channels to drive their audience to search for them, and doing so could greatly enhance the effectiveness of their efforts.

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Thanks for your reference to the latest research study published by iProspect.

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