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Online video now reaches a mainstream audience

57 percent of Internet users have watched videos online and most of them share what they find with others

The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing. Fifty-seven percent of online adults have used the Internet to watch or download video, and 19 percent do so on a typical day. Three-quarters of broadband users (74 percent) who enjoy high-speed connections at both home and work watch or download video online.

The Pew Internet & American Life Project’s first major report on online video also shows how many video viewers have contributed to the viral and social nature of online video. More than half of online video viewers (57 percent) share links to the video they find with others, and three in four (75 percent) say they receive links to watch video that others have sent to them.

Video viewers who actively exploit the participatory features of online video, such as rating content, posting feedback or uploading video, make up the motivated minority of the online video audience. Young adults are the most active participants in this realm.

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