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The Internet and Consumer Choice

The latest pew Internet report just came out, " The Internet and consumer choice."  Highlights include:

  • 58 percent say the information they got online helped introduce them to their new community and 57 percent say it reduced the number of places they looked at.

  • 49 percent of cell phone buyers who used the Internet in their research say an online source mattered most compared to 46 percent who said something found offline made the most difference.

  • 58 percent say the information they got online helped introduce them to their new community and 57 percent say it reduced the number of places they looked at.

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