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Readership survey helps to shape Medical Bulletin’s future

Thank you to the nearly 700 readers who responded to the Medical Bulletin readership survey conducted last spring and summer via mail. Your input is extremely valuable, and we’ve already made changes to the magazine in response to your suggestions.

The survey provided good news about Medical Bulletin readership habits: 69 percent of respondents reported reading every issue of the Medical Bulletin, and 81 percent said they’re satisfied with the magazine overall. Feature stories and Medical School news emerged as the top-read items, followed by alumni news.

In response to reader feedback, we’ve moved Medical School News to the front of the magazine, and we’ve added regular departments on global medicine and alumni-funded scholarships. We will also offer significant coverage of research discoveries, as we have in this issue.

While few respondents reported reading the Medical Bulletin online, we know that number is growing fast, so we are also tailoring our content to suit readers of both print and electronic publications. To save money and paper, we will be publishing the Medical Bulletin twice a year instead of three times and expanding the magazine’s online presence.

If you have comments to share, please send them to mmf@umn.edu or Medical Bulletin Editor, Minnesota Medical Foundation, 200 Oak Street SE, Suite 300, Minneapolis, MN 55455-2030.

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