NW MN AHEC Collaborates with UMC Marketing Students on a Service Project

Marketing Classes at U of M, Crookston Gain Real-world Experience through Projects Addressing the Marketing Needs of Regional Businesses

UMCmarketing class fall 09.jpg

"The marketing research class, a senior level course, worked with the Northwest Minnesota Area Health Education Center (NW MN AHEC) on some research that addressed high school students' perceptions of career choices in general along with healthcare related careers. Sandy Henneberg along with Executive Director Joan Tronson, represented AHEC and met with the students about the research project. The class conducted focus groups in high schools, in-depth interviews with guidance counselors, and developed surveys that were sent to every high school covered by the Northwest Minnesota AHEC."

In the photo above: Members of the marketing research class presented their research findings on the perceptions of high school students about healthcare careers to a representative from the Northwest Minnesota Area Health Education Center on Friday, December 11, 2009. Class members include: Seated (l to r):Cynthia Weber a senior from Crookston, Minn.; Marketing Instructor Rachel Lundbohm; Northwest Minnesota Area Health Education Center Executive Director Joan Tronson; Thomas Melhorn, a senior from White Bear Lake, Minn.

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This page contains a single entry by hans1247 published on December 14, 2009 9:30 AM.

"RPAP Key to Recruiting Small-Town Docs" was the previous entry in this blog.

Pam Cosby has been named executive director of the newly established Minnesota Urban Area Health Education Center. is the next entry in this blog.

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