According to the Two Factor Theory, we first encounter an emotion-provoking event and experience an undifferentiated state of arousal. Then we label that arousal with an emotion. Out of all of the emotion theories (James-Lange, Cannon-Bard) I believe the Two Factor Theory best describes people’s emotion of love, affection and physical attractiveness.
As the bridge experiment done at the University of British Columbia explains, 60 % of the men who encountered the attractive woman on the dangerous bridge called her while only 30 % of the men did who encountered her at a normal location. Being attracted to someone or having feelings for someone ties back to excitement. Does the person you’re going on a date with excite you? Does your girlfriend/boyfriend or wife/husband excite you? It seems that one person could have false feelings for another just because they confuse their excited feelings for the person with the excited feelings that were rushing through his/her head when they met her. Although, if a relationship is going to last, if one finds an ideal life partner that fits proximity, similarity, reciprocity and physical attraction principles of attraction, I think that the initial meeting of the mate is insignificant.
So what I’m trying to say is that the bridge study teaches students how to get dates without following any of the major principles that guide attraction and relationship formation. Look at Jack and Rose from the Titanic. Rose was about to jump to her death (emotion-provoking event) when she met Jack. Their meeting ended up being love, but would that have been the case if Rose’s emotions weren’t running out of her head crazy? Did jack just take advantage of this girl who couldn’t label her emotions? There are dozens on top of dozens of movies that set up the plot of a romance this way; Titanic just does it the best. So what I’m saying is Hollywood caught onto the Two Factor Theory and is milking it.