The article's author identifies many designers in Iran as culturally influenced. However, education in design has brought in many western influences and tendencies. This seems to add to the lack of direct communication and understanding of the target audience.
I do like the point on technological advances during the last half century. It reveals some importance on manual skill driving the design early on and the transformation towards interchangeable graphics quickly and cleanly. The comment, "meaning and communication is sacrificed in favor of aesthetic play," really serves as a reminder to keep intention in mind.
I think the article is a little hard to follow. It is encompasses a lot of topics in such generality. Pointing out positive and negative design issues that are constantly discussed in all graphic design communities. A study in the history of Iranian design may put things into a more solid perspective.