I found this article really interesting in the fact that they took the designs to a deeper level. The designs have a deeper message then what is just shown at first glance. It is a great way to get the people to look more into the design. The book for heart surgery is a very unique way to design that book. the two holes through out the book to symbolize where they actually cut there patients. It is kinda creepy in a way but makes the book more meaningful to what it is trying to represent. i think this important in designs today to put a deeper meaning to the designs but don't loose the true meaning along the way.