The "Kony 2012" video went live on March 5 and because of the video there have been many repercussions around the world in response.
According to Time, the 30-minute documentary about the Ugandan rebel leader Joseph Kony has been viewed more than 100 millions times in just under a week. This video has become the most viral video in history. The video has been translated and subtitle versions are available in Spanish, French, Italian and Chinese.
The reason the video went viral so quickly is largely based on Invisible Children's strong base of followers on Facebook, Youtube and Twitter. The organization also had social media in mind when they made the video.
Even though the video has reached a huge amount of viewers there has been a lot of criticism about the organization. Kony's victims especially like the video but some believe it is too little, too late.
"What is this going to help? Kony cut off my arm, will the video bring it back? Where were these groups when we were being killed by Kony?" said Angella Atim, referring to Lord's Resistance Army (LRA) leader Joseph Kony in an Sky News article.
According to Sky News, Ugandan forces drove LRA fighters out of the country in 2006. Now they are currently in South Sudan, Central African Republic and the Democratic Republic of Congo, where they continue to be a problem.
The film and the organization is also being criticized for the use of the funds raised. According to Sky News, 70 percent or more by some accounts are being used for salaries, travel expenses, and filmmaking over charitable work.
Because of the criticism on the film's methods and messages the organization Invisible Children planned to release a new video today in response according to National Post.
In an interview with CNN on Sunday, Invisible Children spoke about the criticism.
"There's nothing to hide -- Invisible Children has been transparent since 2004 when we started," said Ben Keesey, the group's chief executive, in an interview Sunday night on "CNN Newsroom." "That's our intention and we want to show that this campaign is part of a model and strategy that's comprehensive."