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Soon it will all vanish

Soon it will all vanish

In the Star Tribune article ‘Once again, a bridge’ the lead strikes the reader as a startling statement.

“Soon it will all vanish? grabs the reader’s attention, and is a bit confusing. Why would the new bridge which is replacing the collapsed one already ‘vanish’? This lead sentence draws in the reader to read further.

This lead sentence also qualifies as a blind lead. The reader is not quite sure where the writer’s direction is headed. It withholds a vital piece of information that the reader needs to know/read in order to understand the initial statement.

The reporter choose this approach to grab the reader by the hair and pull them farther into the story. There are many articles in various news papers about the I-35 Bridge; this lead is what sets this particular article apart from the rest.