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According to the narcissist within...

...Bing wins over Google. You might wonder in what sense does Bing "win?" If one Googles my name, the order of the top ten hits is very much what I would like it to be: my web page first, my university page second, and a few others that I like. The rest of the pages, though, are crap. With Bing, my web page is only the fifth hit, behind my LinkedIn page and something called Spoke.com. Bing doesn't win on the first page of hits, but beyond that, Bing has much more useful hits than Google. Google seems obsessed with finding 15 year old reviews I wrote on Amazon.com (and stick by to this day), whereas Bing finds more interesting professional references.