Analyzing News Leads
"NBC said on the eve of Sunday's Super Bowl that it has sold the last two of the 67 advertising spots for the game, pushing total ad revenue for the event to a record $206 million." http://www.twincities.com/allheadlines/ci_11599192
The major news element is novelty seeing that it's a story about the large sums of revenue being brought in by NBC through advertising. The lead starts with the who, NBC and continues to the what, Super Bowl ads. The other news value that's being used is immediacy because the Super Bowl is coming up very soon. The numbers are detailed including the final two spots being sold and that $206 million is being brought in by NBC.