Buyer beware?

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bananas in store.jpg Today's article of interest is about the psychology of marketing. Note that these tactics do not just apply to Whole Foods, but to almost all grocery stores. Though psychology is not explicitly mentioned, companies such as Dole and Whole Foods do lots of market testing (probably with at least one trained psychologist on staff) to see what consumers prefer and what will make someone buy, buy, buy! So, next time you are at the grocery store, take a moment to wonder -- are these bananas vibrant yellow or buttercup?

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This page contains a single entry by Penny Nichol published on September 21, 2011 1:37 PM.

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