Chapter 7 is completely dedicated to our memories, and if they are actually as effective as we believe them to be. Unless you're Kim Peek, who was said to be a "real life Rain Man", it is easy to admit that we can't remember everything that has happened in our lives. In this chapter, the author discusses many reasons why we remember, and many reasons why we forget. The most interesting part of this chapter to me is when they talk about our brains' great abilities to distort memories, most of which are extremely subconscious. The book deems these qualities the seven sins of memory. This list includes: suggestibility, misattribution, bias, transience, persistence, blocking, and absentmindedness. I thought this was extremely interesting because, while reading through the seven sins, I realize that I am guilty of these actions more than I thought I would be. It's crazy to me that your brain can make these decisions for you, without you even consciously knowing it until after the fact. Below, I have added a cartoon that represents the act of misattribution, which is when suggestions lead us to distort memories.