False Advertisement or Brilliance?

Nice article. I think that it is simply clever advertisement. Not only is the advertisement funny, but it is somewhat believable (as you mentioned) to young hormonal boys. To add to this, the advertisement is full of attractive people which is another form of classical conditioning.

Good question and interesting post. I would have to say that it is just a regular advertisement. Almost every advertiser uses some form of exaggeration from Geico and the Gecko to Aflac and the Duck. To remember commercials we need to have something interesting happen in them and for Tag, that is what they want their commercials to be remembered for. Just like political ads and everything else it is still up to the consumer and general population to separate fact from clever advertising.

Body spray is clearly, at least from my point of view, a product designed for adolescent aged men and women. The ad exaggerates the power of TAG, as women do not usually pounce on men - so in this case it is false advertising. Yet, it seems like the entire ad is a metaphor for middle and high school.

In my opinion, TAG ads are extremely successful. Although most people do find these ads far-fetched, exaggerated, and juvenile, they catch your attention. They succeed in drawing in their audience, making sure that you do not forget the name of their product. Although most people may not openly say so, they want to buy this product especially adolescent teenaged boys...because it can't hurt to see if girls do pounce on them, right?

Nice blog and good question! I'm going to have to say it's both false advertising and brilliance at the same time. Hopefully men know that women won't just pounce on them if they catch the scent of Tag as he walks by, but the thought of that actually happening is where the ad gets men's attention. Clearly the ad is extremely exaggerated, which makes it false advertisement, but clearly it's working for the Tag company, so it's brilliant.