Many ads like the Tag ad above demonstrate false advertisement; or does it? The Tag ad basically states with a couple sprays of Tag you will smell so great that women will be swarming all over you. The imagery of it sounds good but most men know better than to believe that this will happen. Or that was the assumption I made. Then i thought about the boys in middle school and high school with raging hormones trying to find the easiest way to attract the girl they like. To those young men this ad might be just the answer they needed. I believe young men from ages13-18 is the audience that Tag is trying to attract. If i am right the attraction of women is a good way to get young men to buy their product. Do you think this is false advertisement or just brilliance on Tag's behalf?