Both of the topics this week are super interesting! One thing that's always amazed me is music technology. I don't understand how a little device can hold such a large selection of songs, and play whichever one I want with just a quick. I'm not sure if I could ever wrap my head around the technology behind that. Not only have music players in general come a long way, but the iPod itself has really evolved. My first iPod was the second one produced. At the time it seemed like a technological wonder, and now I have an iPhone. Crazy.
Online shopping is also interesting, not just because it's one of my favorite things to do. But now you can even order Jimmy John's online. Different sites are catering to different needs, and many are playing off of shopper's urgency by having "flash sales" or other limited deals that urge shoppers to make impulse buys.
I really liked both of these topics this week. Portable music players are such a cool piece of technology, and it has been really interesting to see how they keep evolving. I remember when I was really young and had my first Discman player, and thinking it was the coolest thing to be able to listen to a bunch of songs on the go whenever I wanted. At that time, I could flip through my book of CD’s and pop one in whenever I wanted to listen to anything else. Now, IPods and other Mp3 players allow you to store thousands of songs all in one place, without having to carry extra CD’s or constantly change them. However, before IPods you had to purchase a whole CD just to listen to the one song you really liked. If it was an album or artists that you didn’t particularly like except for the one song you heard on the radio, it was a waste of money on your part to have to purchase more than you want each time. Now, you can download individual songs to further cater your IPod to your individual likes and preferences. I think it’s this that really creates a strong attachment to our music devices – it has exactly everything you want to listen to whenever you want.
"Understanding the "Always On" Millennial Shopper" perfectly describes how my shopping habits have changed ever since online shopping has become prevalent. Research everything - is a big concept for me. Even when I am making relatively minor purchases, at the very least I read amazon reviews. But often I will look up youtube reviews or find special blog sites or communities dedicated to the type of item I wish to purchase. Another item I strongly agree with is the importance of value. Previously I was more concerned with getting the best deal (as in purchasing the cheapest item). I feel like I was more likely to go for the cheapest item because there was more chance involved and a lack of transparency and knowledge about the array of items. If I was going to take a chance I would like it to be a relatively small investment if the product wasn't any good. But now with such transparency, knowledge and advice I really concentrate on getting the best value. At this time in my life (as a relatively broke college student), value to me is really based on the durability/longevity and price. I am willing to spend a little more to ensure that a product will last me a couple years longer than its counterpart and will serve all the needs I have regarding that product.
I enjoyed reading about both of the upcoming presentation topics. The readings about music players were interesting to read because so much has changed with them in so little time, it was good to gain perspective on everything that’s happened. Like one of the articles mentioned, in just about 150 years we’ve gone from simply being able to record sound all the way to carrying thousands of songs, audiobooks, podcasts, and more around in our pockets. The speed of innovation is pretty incredible. I also really appreciated the explanation of MP3 files. I had heard terms like sampling and bit-rate before, but didn’t have a clear idea of what they meant. The thing I like the most about digital music files and players is that because of the ease-of-use and ability to store large quantities of songs, I’m able to discover a wider range of music than would be possible without such technology. I’m thankful for each music discovery I make, because each new song is different than the last, and adds to the soundtrack of my life.
Online shopping is something I am relatively adept at. I frequent Amazon.com and love the convenience buying things online gives me. I could identify with the reading about Millennial shoppers in that I have “stalked” certain products before, keeping track of prices and looking for sales. The specificity and ease with which one is able to find products today is something that, just 30 years ago, would have been unheard of. Now some stores even offer to match online prices. I don’t think online shopping will kill brick-and-mortar stores, but it certainly changes the process of buying and selling.
I liked reading about the online shopping, or as the article titles it the “Always On Millennial Shopper” because I see myself doing this more and more often. If I really need something but I don’t have time or transportation to get to the store, I simply hop online and ship it to myself instead. With online shopping, people are able to look with more time economy for sales and deals, and comparing prices is really easy. One thing that I love is reading other people’s reviews, as I mostly shop for clothes online. This brings up an odd topic—I love being able to get advice from other shoppers (many of who list their height, bust size, and waist size), but I’m lenient enough to not have to actually try something on to buy it. There are also incentives for shoppers to go online—many stores have sales that only apply online, and some offer many more products online than they do in stores. Yet another way for us to get what we want without human interaction! But there are many upsides to online shopping.
Online shopping is an interesting topic to choose. This has allowed me to take a step back and look at how much this has affected our consumer culture. I now recall discussions of how online shopping sites have monopolized the market of electronics as Best Buy is being overtaken by Amazon. The online shopping consumer is able to more fully research the product they are about to buy, therefore being able to capitalize on their investment. Personally, I would much prefer to go to an actual store and speak with a real person who knows about the product that I am in the market for. Online shopping is something I have not yet fully adopted, but I can understand the appeal as you are able to see how others have felt about a particular product as well as research right then and there how you may react to a given product.
I find this week's topics very interesting and not only because I chose my topic. I myself, learned a lot by researching online shopping. I think both topics are extremely revolutionary. The ipod has changed peoples lives. I can remember when I got the first version of the ipod, I thought I was so cool. Now, that thing seems ancient to me. I have an ipod shuffle now, the touch screen one and it can map my distances when I go running and generate playlists to the amount of miles I want to run. I love it because it is so light and portable. However, I used to have a regular ipod shuffle and I lost it because it was so small.
As for online shopping, I think this is something that came as a revolutionary result of the Internet. It has completely transformed the way we shop and the way we think about shopping, personally and professionally. People can shop from the convenience of their homes and research products, and retailers and marketers have to think of new ways to speak to those shoppers. Consumer behavior is something that is so prevalent and such a valuable tool to marketers and retailers. I do online shop, however, I still enjoy physically going into stores. I like to know what I am buying, if it fits, if it's good quality, not damaged, etc.
The topic of online shopping is an interesting one, in that it isn't immediately apparent what impact it has had on our society. I think the largest effect it has had is causing our retail stores to rely heavily upon sales and markdowns, as well as matching price deals, to compete with these online stores, the online stores of which some have found ways to circumvent requiring tax on their items to become a more viable way of shopping. This is good for the consumer on a price point level and motivates them to shop. The word of mouth associated with the online shopping is incredibly powerful, with the rise of the internet came the rise of forums and review sites which make sure to tailor your buys to exactly what you want. Perhaps this will lead to specialization online while in retail they have to remain general so as to attract as many people as possible to a shrinking mode of business.
After reading the articles about the Ipod it brought up sad memories, as I am without an Ipod at the moment because mine died earlier this semester. There is not a day that goes by where I think to myself, "I wish I had an Ipod." As you walk, or bike to class, all you see is student after student with headphones in, or on, their ears. When you don't have one you feel left out. Your life just doesn't seem as expressive as it could be. It is in your walks to class, and trips to friends, that you build the soundtrack to your life. I hope that one day I will be able to play that soundtrack to my kids and grand-kids, and they'll laugh, at how old my music sounds, but I'll remember when it was brand new.
I have used both of these technologies quite extensively.
I am an avid user of amazon, and have also bought things through ebay, kickstarter, as well as ordering food. It is especially convenient to shop online when many stores are not within walking distance from campus and many students are without cars. A downside is the effect it has on brick-and-mortar stores such as Best Buy, which many view as a showroom for their eventual online purchase. Best Buy and stores like it have to pay for much more shipping, employees, heat, electricity, and other amenities that are not a part of the online process of buying.
I purchase much of my music online, and have a monthly subscription so I am able to listen and download whatever song I want to have with me. I really enjoy the convenience of having an entire music library with me when I leave, and the ability to listen to songs during travel. Whenever I am not in class, a majority of my time is spent with music and I am glad to have the ability to do that.
This page contains a single entry by Capper Nichols published on April 16, 2013 12:57 PM.
"We are the Web" - Kevin Kelly; "The Web Means the End of Forgetting" - Jeffrey Rosen; Post Secret was the previous entry in this blog.
"Facebook and the Imperative of Sharing" - Jose Van Dijck; "Anti-social Networking?" is the next entry in this blog.
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