In the Washington Post article about Newt Gingrich, the lead was very informative and fitting for the article.
It contained the who, the what, the when, and the where. It caught the reader's attention because even thought it started with a name, it was the name of a prominent figure and it described the reaction of the crowd.
The lead didn't detail any one part of the story, but gave enough detail about what Gingrich had said that you were intrigued to learn more about his idea through the news story. The use of the crowd's reaction also drew you into the story because it made you want to know more about who else was there, how many people were there etc.
It was very straight-forward, but it was a politics story, so getting straight to the point makes sense. The readers want to know who said what during these campaigns and the journalist made sure to have that in the lead.