December 2012 Archives

U.S. Obesity Most Urgent

| No Comments

In U.S., More Cite Obesity as Most Urgent Health Problem

As obesity in the United States continues to grow, Americans are now saying that obesity has become the most urgent health problem in the U.S. In 1999, the obesity rate was at 1% and has risen to being 16% in 2012. The percentage of adults who are obese has doubled from 1980 to 2008, according to the U.S. Centers for Disease Control and Prevention. It makes one wonder how the obesity rate could double in less than 30 years. The bottom line is that something must be done to stop the exponential growth of obesity in the United States. Even with the huge increase, obesity still did not rank number one for the most urgent health problem in the United States. Obesity ranked number three below access and cost.

This survey was conducted between November 15-18, 2012. The survey method that was used was telephone interviews, where they had a random sample of 1015 adults selected by using random- digit- dialing sampling. Based on the total sample the results have a 95% confidence that the maximum margin of sampling error is +/- 4%. Gallup also states that in addition to the sampling error, question wording and practical difficulties can introduce error or bias in the public polls.

I found this research very interesting and shocking. It is very appalling to see how the obesity rate has increased over the years. I hope that this research brings attention to the growing problem of obesity in the United States.

Gap Customer Service Survey

| No Comments

This past weekend I visited the mall of america with the intention of finishing my Christmas shopping. As I was checking out at the Gap the sales associate told me to go online and complete the survey on the receipt and I would get 20% off my next purchase. This incentive worked for me, and I went home and completed the survey later that night. It was nice having an incentive that was instant rather than a chance to win something, because I have never even heard of people actually ever winning. So I took the 15-20 minutes to complete the survey with a guaranteed 20% off my next purchase at Gap.
Screen shot 2012-12-05 at 11.50.54 PM.png

This survey overall had a good design. The questions were clear and easy to answer. The survey used mainly the likert scale with a list of statements about Gap store and the service I had experienced, which I ranked how much I agree or disagree with each statement. It also incorporated a few multiple choice and short answer. This survey asked many series of questions ranging from demographics, store atmosphere, customer service, product satisfaction and quality of price.

I think that it is good that the store employee mentions to the people at checkout that there is an opportunity for 20% off if you go online and take a survey. This incentive works on a number of people frequenting the mall. It is also beneficial since the customer is able to volunteer for the survey and take it at their convenience online. However, many customers may have intended to participate in the survey, yet lost or forgot their receipt. Many stores now email their customers the receipts rather than using a paper receipt. This would be helpful in reminding people of the customer satisfaction survey after they are home.

As the incentive worked on me as a consumer since I was satisfied with my experience and would like to go back, I can't help wonder if their responses are mainly one sided. A customer that had bad customer service and then did not like the quality of the clothing they purchased may not even bother to participate. If I had a horrible experience at a store that made me not want to shop there then I would not even want 20% off my next purchase, because I would no longer shop there. That is something that Gap will must think about when analyzing the results from their survey.


Social Media

| No Comments

Social-Media-Growth-2009-to-2012-300x207.jpeg

As the use of social media continues to increase it is important that companies take advantage of the new opportunities that arrise from it. The study "Social Media: A Wealth of Information" gives many insights on how social media provides numerous amounts of information that companies can use for research. Using social media in the form of research is able to provide companies with more knowledge and a closer connection with their consumers. Companies now have a closer connection and are able to see who their consumers are. By looking at their Facebook or Twitter pages, companies are also able to figure out what is the best way to get the attention of their consumers.

Through social media companies are able to identify and target their audiences. By monitoring their Facebook or Twitter page. This gives companies an idea of who the main consumers are of their brands. This helps companies determine what is the best way to reach their consumers. They are able to establish a demographic of consumers and find the best ways to reach them.

Social media has created a two way communication between the companies and their consumers. Facebook and Twitter have given people a way to connect with companies more directly and give them their feedback. By monitoring what is said about the company or their product through social media, companies are able to keep track of their brand's image. It is easy to look at the comments on Facebook in order to have an general idea of how people view your product/ company.

I have to ask myself if it is ethical to use a person's personal Facebook or Twitter for research? In my personal opinion, if a Facebook/ Twitter is public then that is acceptable to use for your research purposes. That should be fair game since it is public for anyone to observe. When using social media for research, the companies should be careful to not cross the line and hold true to their companies ethics.

The Mustache Run

| No Comments

As No Shave November or "Movember" came to an end I found no better way to celebrate than running a 5k where everyone dressed up in mustaches. Yet, since I am a poor college student I am very thankful for livingsocial to give me a cheaper deal. The day after the race I received a customer satisfaction survey.

bloooooog.png

The layout for this survey was very simple. The survey was convenient for participants to complete since the questions were very easy and the survey only took a minute. The survey consisted of two multiple choice questions and one open ended question for additional comments. This survey was successful at getting a general opinion of the survey, but did not go in depth. It was also convenient for me to participate in this study, since the survey was emailed to me. The participants did not need to go looking to give their feedback of the event.

It was convenient for livingsocial to conduct this survey. At the purchase of the livingsocial deal, I had to make an account. In signing up for the account I had to provide my email address. This made it very easy for the researchers to distribute the surveys. This is extremely convenient for the researcher since they then know that I did participate in the Mustache Run and then they also have my contact information.

Overall, I felt that this survey was successful in getting a general opinion if the participants enjoyed the event or not. The survey was a little too simple; it would have been more beneficial if the survey was a little more in depth. The multiple choice question was able to gauge the participants satisfaction with the event by having them rate the event from 1-10. The research may know that the participant was 4, 5, 6, etc. satisfied in the event, yet they do not know the reason why. The survey would have been more effective if the reason why was included in the rating.

The survey was effective in gaining the participants general opinions about the event. It would also be beneficial for the researcher to use other methods of research such as observation and monitoring. Through observation the researcher would be able to observe the participants and staff before, during, and after the event. They would be able to observe the signing in process, the race, and the party after to understand how the event went. Observation allows the researcher to gauge participants reactions and the overall atmosphere of the event. Monitoring would also be very effective for this study. Upon signing up for The Mustache Run I was linked to their twitter page. By following "Moustache Run" on twitter I was able to get updates about the upcoming race. By monitoring participants interaction on twitter allows the researcher to get the opinions of people following them.

All in all, it was a fun race.

Screen shot 2012-12-06 at 10.28.15 AM.png

Holiday Family Get Togethers

| No Comments

When I was younger getting together with my cousins, siblings, aunt and uncles was a much simpler task. Now as we get older my cousins are all married with children, my siblings have full time jobs and limited days off, and I have a full time job and full time school- growing up sucks. Finding a time for all of us together has become increasingly more difficult to organize. This year my very cool cousin shared a new tool in order to get our busy family together. Using Doodle all the members of my family was able to put what day works best for them.

blog.png

I found this website to be extremely helpful. I find it humorous that now people are able to conduct such research to see which day works best for a family brunch or dinner. As technology continues to grow and society becomes increasingly more busy, research has become essential. I believe that people use research big or small in everyday activities.

About this Archive

This page is an archive of entries from December 2012 listed from newest to oldest.

November 2012 is the previous archive.

Find recent content on the main index or look in the archives to find all content.