The final blog!
The five questions I decided to ask myself to narrow down to one product were:
Am I personally invested in this idea?
Are there good market opportunities for this product?
Does this idea play to my strengths?
How unique is the idea?
How feasible is the idea?
I ultimately decided on the floor stickers idea. I was much more interested in this idea than the others, and it was much more differentiated from other products in its market space. It didn't involve complex new technologies, and I was unable to find patents that were similar to it.
I looked at the current brand names for floor mats out there and found a lot of names that made me picture some huge guy yelling them. Think:
I decided to stick to something simpler for mine, that communicated what made my product unique. The product is sticky, replaceable, and protects your carpets. I came up with a list of synonyms and metaphors for sticking: cling, grip, hug, gecko feet, spider webs (quickly eliminated - intense dislike of spiders), tape. I realized that in nature, the concept of getting rid of something when it gets old and worn is similar to molting... but that was a bit gross. After focusing on the attributes, I came up with two potential names: GripShield and TraceErase Liner. I went with TraceErase since it seemed to more clearly communicate the unique benefits of the product.