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Office of Planning & Analysis

OIR home page.

Site Usage - Month of November

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This marks the end of the third month live, and the second full month (we released in mid-September).

Visitors
We had 1,824 visits from 997 unique visitors during the month. Of these visitors, 7,210 pages were viewed, an average of 3.95 per visit. The average visitor spent 3 minutes and 36 seconds on the site. The most visitors in one day (98) occurred on Monday, Nov 8th, however, the most page views (509) occurred on Tuesday, Oct 9th. We received visitors 21 countries around the world, including the UK, Japan, UAE and Russia.

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Visitors by Browser: 52%, Firefox / 35%, Internet Explorer / 7.4%, Safari, 5.7% Chrome

Number of Visits by State: 1,376, Minnesota / 42, Illinois / 37, Texas / 36 Wisconsin

25 users visited the site via a mobile device (iPad, Cell Phone, etc).

Content
44% of users who visited the home page ended up looking some sort of Student data, 21% at the Official Enrollment Statistics.

Most Viewed Enrollment Reports: 27.6%, Academic Level / 7% FT/PT Status

Most Viewed Freshman Characteristics Report: 14%, ACT Composite / 9.6% High School Rank

Miscellanea: The Staff page was viewed 296 times. 320 visitors viewed at least five pages. 22% of visitors have browsed to the page over 50 times this month.

Traffic Sources
In October the traffic split was 66% direct / 18% site referral / 16% search engines. This month the traffic split was 59% direct / 21% site referral / 19% search engines, a 6% gain in discovered as opposed to direct.

Top Search Terms (Search Engine(Total Vists): # of visits, search term)
UMN Search (206): 84, institutional research, 44 NSSE
Google (122): 8, nsse university minnesota, 10 university of minnesota enrollment 2010

Top Referring Site (Non-UMN)
en.wikipedia.org: 58 visits

These links were coming from the U of M wikipedia page, for the cited enrollment numbers.

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