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Site Usage - Month of January

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January marked our highest site traffic month since we have released, a lot of this was due to increased traffic to our publications and surveys page.

Visitors
We had 2,226 visits from 1,184 unique visitors during the month. Of these visitors, 8,929 pages were viewed, an average of 4.01 per visit. The average visitor spent 5 minutes on the site. The most visitors in one day (132) occurred on Tuesday, Jan 25th, however, the most page views (684) occurred on Wed, Jan 26th. We received visitors from 45 cities in Minnesota. In order of visits: Minneapolis, St Paul, Duluth, Circle Pines, Crookston and Rochester. 5 of those 6 cities contain a U of M campus.

jan-mn-detail.jpg

Visitors by Browser: 48%, Firefox / 38%, Internet Explorer / 6.5%, Safari, 5.8% Chrome

Number of Visits by State: 1,709, Minnesota / 61, Illinois / 35, California/ 27 Nebraska

42 users visited the site via a mobile device (iPad, Cell Phone, etc).

Content
32.6% of users who visited the home page ended up looking some sort of Student data. The biggest gain came for the HR Employee Count page, which accounted for 6.7% of clicks on the home page.

Most Viewed Enrollment Reports: 18.6%, Academic Level / 7.6% Race/Ethnicity

Most Viewed Freshman Characteristics Report: 11%, ACT Composite / 9% Home Location

Miscellanea: 392 visitors viewed at least five pages. Besides the Home Page, the College Portrait page received the most direct landing visits, meaning the visitor did not click another link on our site to get to that page.

Traffic Sources
This month the traffic split was 52.5% direct / 15% site referral / 32% search engines.

Top Referring Site
en.wikipedia.org
lib.umn.edu

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