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March 2012 Archives

OIR/U Lib Student Success

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The culmination of the first phase of a project integrating library usage data provided by the University Libraries with University records was presented last week at the Library Technology Conference hosted by Macalester College in St. Paul, MN. This project combined the Fall 2011 library usage data with demographics and aggregated student success metrics, included term GPA and retention data to quantify the impact of the University Libraries. Krista Soria and David Peterson from OIR provided initial analysis and Andrea Galliger provided institutional data.

More about the presentation can be found on the Macalester Digital Commons site.

Site Usage: Dec 2011 - Feb 2012

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This update covers December 1st, 2011 to February 29th, 2012 - 90 days. This quarter covers the end of the Fall semester and the start of the Spring semester.

winterq2011_visitors.jpg

Visitors
We had 11,032 visits from 7,993 unique visitors during this quarter. This total was a 70% increase over the same time period last year. Of these visitors, 43,388 pages were viewed, an average of 3.93 per visit. Mobile devices accounted for 5% of the traffic. Mobile usage is up nearly 400% compared to last year's winter period.

Who visited the site?
Minnesota visitors accounted for about 60% of the total site traffic. 93% of the visits originated in the United States. Only 3.9% of the visited were non-native English speakers. The top 5 visitor states (excluding MN) were Illinois, Wisconsin, California, Texas and New York, which was identical to last quarter. 30% of the visitors were browsing from the University of Minnesota network.

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Traffic Sources
This month the traffic split was 28% direct / 56% site referral / 16% search engines. Like last quarter, a large number of referrals arrive from the Campus Facts page on the umn.edu home page. The new homepage for the Office of Planning and Analysis contributed a large number of in-depth (consumed lots of content) visits. 11 Wikipedia articles referenced our enrollment reports, included the Turkish and Finnish language University of Minnesota articles.

Keywords
Over 500 different combinations of search keywords resulted in a visit. The majority of the visits come from a search for "oir", "institutional research", etc, and they generally are recurring visits. The largest gaining keywords were related to "seru", "nsse" and "student debt".

New SERU site released

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We are pleased to announce the release of seru.umn.edu. The site content is centered around the Student Experience in the Research University (SERU) project, which is part of our overall U Matter student assessment strategy. This site is designed for students who are responding to the SERU survey, as well as staff, faculty and the entire University community, who will be promoting the survey and eventually using the survey results to inform decisions.

The site was developed by the Office of Institutional Research. The U Matter graphics were designed by the U Relations team, who also helped in designing the overarching brand for all of the survey communications.

Check the site for announcements about the survey. We will be publishing the 2012 response rates by College frequently after the survey has launched on March 20th, 2012.