This update covers December 1st, 2011 to February 29th, 2012 - 90 days. This quarter covers the end of the Fall semester and the start of the Spring semester.
We had 11,032 visits from 7,993 unique visitors during this quarter. This total was a 70% increase over the same time period last year. Of these visitors, 43,388 pages were viewed, an average of 3.93 per visit. Mobile devices accounted for 5% of the traffic. Mobile usage is up nearly 400% compared to last year's winter period.
Who visited the site?
Minnesota visitors accounted for about 60% of the total site traffic. 93% of the visits originated in the United States. Only 3.9% of the visited were non-native English speakers. The top 5 visitor states (excluding MN) were Illinois, Wisconsin, California, Texas and New York, which was identical to last quarter. 30% of the visitors were browsing from the University of Minnesota network.
This month the traffic split was 28% direct / 56% site referral / 16% search engines. Like last quarter, a large number of referrals arrive from the Campus Facts page on the umn.edu home page. The new homepage for the Office of Planning and Analysis contributed a large number of in-depth (consumed lots of content) visits. 11 Wikipedia articles referenced our enrollment reports, included the Turkish and Finnish language University of Minnesota articles.
Over 500 different combinations of search keywords resulted in a visit. The majority of the visits come from a search for "oir", "institutional research", etc, and they generally are recurring visits. The largest gaining keywords were related to "seru", "nsse" and "student debt".