I did the pugh chart for 10 of my favorite sink ideas and decided which idea to pitch based on seven criteria.
Criteria
Uniqueness
How big the impact?
Good market opportunities
how feasible?
cost
Am I personally interested?
Am I competent to implement?
Based on my ratings, I decided to pitch the water flow measuring system because it had the most plus marks across all categories. The water flow measuring system uses a digital screen embedded in the sink that shows a visual depiction of water usage. What is unique about this measuring system is that it not only tells you quantitatively how much water your using, but it also tells you qualitatively. I decided to name the system the Element because knowing is elemental.
I am a bit camera shy so my fiance is the actor in this video and was excellent at taking direction. I think I will use him for pitching again someday...
I couldn't figure out how to show the video directly on the blog so it had to stay a file.
The Element.m4v
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