This latest assignment presented an interesting challenge in being a facilitator. I had grown accustomed to being more hands on during the creative process and it was tough for me to hold my tongue and let my creative team handle business. Although they declined playing a game, we all watched comedy central before hand so we were in a generally good mood. After I explained the process and stated the "how might we" question we were looking to address we began. the two questions we addressed were :
1) how might we enjoy holiday foods while being considerate of our overall health?
2) how might we fill a need for seasonal health supplements so athletes and those on very strict diets?
first off, lets meet the crew:
first off, we have window tinter and Cody.
next, we have 4 time all American and administrative assistant Zach.
coming all the way from the frozen tundra of Alaska, kinesiology major Randy.
last but not least, Deanna. she is a certified athletic trainer with a masters degree in athletic training. she is currently working as a clinical assistant.
since neither of these wonderful people consider themselves "artists" they opted to write down ideas most of the time rather than draw them. they also were very logical people, so getting them outside the box took a bit. here we see them hard at work.
after we had our ideas, we began the task of organizing them. through both exercises there were a two major themes that were prevalent, food, and habits.
all the ideas the team came up with
and here's the crew organizing the ideas they came up with.
I hereby acknowledge that we were supposed to post ideas in the one idea per picture format, however since these ideas were seldom visually represented, here are the top 10 ideas that came from the session.
to discern the results of our brainstorm, I will list the top 5 as they pertain to each question
for question 1, 'how might we enjoy holiday foods while being considerate of our overall health?' the top five ideas produced were
1) fat burning treats to help kick start metabolism
2) having sweet fruits and vegetables lightly drizzled with chocolate or icing
3) have an alarm system go off after you have reached your "treat limit"
4) designate a family member as the "treat police" to make sure people don't over eat
5) have smells that trick you into thinking you are full
for question2, 'how might we fill a need for seasonal health supplements so athletes and those on very strict diets?' the top ideas were
1) don't have holidays revolve around eating so much, ie, have a holiday walk
2) have a line of seasonal bars ie peppermint powerbar, sweet potato cliff bar
3) seasonal salad dressings such as pecan pie or gravy
4) candycane coconut water
5) seasonal jerkeys, ie pumpkin spice, sweet potato
there were a few outliers options i thought would make money, but i could not morally endorse, one being chewing tobacco with seasonal flavors.
This process was challenging, more so than i had thought it would be, but very interesting. I feel like the ideas my group came up with were mostly plausable, perhaps a bit too inside the box, but they went in thinking they were not creative, which is something we know is a bad idea to start off. I would like to utilize this strategy in the future to come up with new designs as well as problem solve my daily life as a home owner.