Abercrombie & Fitch have been marketing clothes to children and teenagers through provocative photos for years, but have they gone too far?
Kare 11 reporters asked opinions from citizens and John Marinovich, CEO of AB Group One Brand marketing agency, about Abercrombie & Fitch's most recent provocative ad - This is not the first investigation taken place surrounding Abercrombie & Fitch's marketing tactics.
"You can market clothes and sell clothes without being edgy," one man told Kare 11 reporters; provided by Kare 11.
Abercrombie & Fitch marketing schemes have always contained lots of skin and scandalous poses, but Kare 11 anchor Julie Nelson explains that it is the placement of two individuals that results in the portrayal that the act is actually going to take place.
"It is controversy, John says, that gets people talking, reporters writing, and kids shopping," Karla Hult reported. "This type of buzz -talk value- is huge for this brand," CEO Marinovich said.
Abercrombie and Fitch have always maintained steady sales and have an ever-growing global presence in the international retail market.
"John says that picture wouldn't get a second look in other countries, but we in the United States, he says, tend to be a bit more puritanical" Hult reported, provided by Kare 11.