After looking at ads on youtube by which sellers manipulate emotions to sell products, I stumbled upon a Google commercial from 2010 that was rather interesting. For this blog, first I will give a quick summary of the ad. The entire commercial does not leave the google search page and the advertisement is about a young man who is searching for love. He goes on google and decides to search a number of things. He begins his journey by searching to study abroad in france, then he searches how to impress a french girl and translate french. He continues to search using google for things like locating restaurants and chocolate shops in Paris. Eventually the young man searches how be in a long distance relationship, but erases that line and replaces it with "jobs in paris". This leads to him searching for churches (to get married) and how to assemble a crib. Overall, the advertisement leaves the viewer with a warm and happy feeling because we witnessed a love story in under a minute.
The happy emotions created by this ad carry over to our opinion of google. I feel that google effectively manipulated people's emotions about love to create a positive view of their product and company. In addition, the advertisement shows how quick, easy and broad google is to use. One could argue that this also plays to our emotions because society is moving towards an "I need to have it right now" mentality. Google can help you get what you need quickly. All things considered, I think that google earned a lot of people's hearts because of their manipulation of emotion. Because of this, their marketing team was successful in the creation of this advertisement. Do you agree? Also, the link to the ad is at the bottom of the page