Believe it or not, I believe that I will be able to apply a lot of my new knowledge to my future career. My goal, as of right now, is to work in the Marketing/Advertising/Sales side of a sports organization. If this goal is accomplished, I believe that my knowledge from this course will be used frequently. Some of the concepts that revolve around sensation and perception could be used in my advertising/marketing campaigns. It is nice to have some knowledge as to what people see or hear in an advertisement and how they are going to respond to it. I could also apply the concepts of classical conditioning to my career. Classical conditioning would allow me to to associate one of my products or teams with a highly enjoyable stimulus. There a lot of other smaller concepts, theories, etc. that can be applied to the field that I am going in to; however, I feel like sensation, perception, and classical conditioning will be of the most importance. Overall, the knowledge gained from the course will help me significantly no matter what route I decide to take in my life.