I have always been a fan of Budweiser beer commercials, especially those that are aired during the Super Bowl. Usually my favorite ads are funny, but as I browsed through ads on Google, I noticed that there is a very common theme throughout the ads: The Budweiser girls. Budweiser is taking full advantage of the sex appeal factor that proves to work time and time again in all different forms of advertising. The use of the attractive, sparsely clothed young women in their ads appeals to men, which are the main audience targeted by the Budweiser Company. Another tactic that Budweiser uses in their ads is a phrase claiming that Budweiser is the "King of Beers." This claim is another tactic that speaks to the masculinity of men. If you drink the king of beers, you will be the king. This creates the illusion that drinking Budweiser beer will make you more powerful among your peers. I have always wondered how much time and money goes into the advertisement tactics beer along with a number of other products. According to the Pacific Brew News, Budweiser spent a little under 500 million dollars in 2007 on advertising. Maybe advertising in a major brewing company is the job to have.