Signing up for classes, I was somewhat skeptical on what Psychology 1001 would be all about. I honestly never dreamed that it would be so in depth, and would be able to explain nearly everything a living organism does. I appreciate what we have learned in the class greatly, because I know that I will find it useful in the future. I'm am currently attending school for Retail Merchandising, and hope to land myself a job as a buyer for clothing store. Until taking this class, I never actually realized how closely related my major, and psychology are.
As a buyer, you are responsible for selecting items to stock a store with, based on your predictions of how popular you think that item will be amongst consumers. In this process, it is extremely important for a buyer to observe the behaviors and tendencies of the consumers that shop at the store they are buying for. When a buyer is able to do this, he or she is able to provide items for the store, which will satisfy the consumers wants and needs. It is also a Buyer's responsibility to to forecast fashions that will surface months or years down the road. In order to do this, a buyer is required to study past and present fashion trends, while always keeping in mind the persona their store is aiming to please.
In order to excel in this type of position, it is crucial for me to take into account the psychology of humans, specifically when they shop. I am excited to dig deeper into my major and uncover other ways psychology plays a role in the retail buying process.
dirke008: April 2012 Archives
I bet you did not know, that Americans spend about $750 million a year on self help books, as well as a whopping $1 billion a year on motivational speakers, all in hopes to boost happiness levels. You would think that with how much money we sink into this cause, Americans would be the happiest, and most positive humans on the face of this earth. However, there is still a large portion of our society that chooses to create excuses which block their journey to complete happiness. Some common sayings that people have come up with are "people on the West Coast are the happiest, because of the warm climate", "happiness declines with age", "if I was rich, I'd be ten times more happy" or "I haven't had the opportunity to have a job like that, where I am able to travel to Europe". It seems to me, that with these excuses, people are trying to make it seem like they have a disadvantage compared to others when it comes to happiness. In my opinion, happiness is available to everyone no matter where you live, how much money you have, how old you are, or what experiences you have partaken in, in your lifetime. Being happy is a state of mind that you, and only you are in control of.
