I decided to research an advertisement on the new Gatorade G Series. These advertisements usually portray professional athletes in their intense workout situations, which generally would make viewers feel more inferior than anything. But this new commercial showed a very average, yet athletic young male in his daily workout routine. It starts out showing him waking up very early, and then starting his day out with 2 protein bars and the first part of the 3-pronged drink, Prime. After this, he jogs to the gym and grabs a Perform, the second step in the series, which is crafted to keep one hydrated and performing at their best. It shows the man working out using a treadmill, free weights, and a medicine ball. It also shows him continuing to drink Perform throughout his entire workout. When he finishes, he grabs the final step in the series, Recover. He walks back to his house and stretches out while drinking Recover, and hears his neighbor's alarm go off and smiles, looking as though he feels accomplished.
This advertisement tugs at an emotion that many Americans struggle with every day, the desire to get up and work out. In the ad, this normal guy gets through his workout using the G series to get him "pumped up," get him through his routine, and recover properly. The biggest shock is how he is still able to get back in time to hear his lazy neighbors alarm go off, giving him a personal sense of accomplishment.