The information in chapter 6 is all about learning and classical conditioning. I found it really interesting how classical conditioning is apparent in our everyday lives. Advertisers use classical conditioning in ads to get us to buy their products. Images of some enjoyable or desirable stimulus are paired with the product being advertised. Through classical conditioning, we begin to associate the stimulus with the product being sold. Advertisers often use images of celebrities in advertisements in order to use classical conditioning to their advantage.
For example, this ad for SmartWater includes a picture of Jennifer Aniston, one of my favorite actresses. This ad may cause me to buy more SmartWater because my favorite actress is featured in the ad.
Do you think that that you are influenced by classical conditioning through ads? If so what are some of your examples?