Have you ever eaten something then got sick from it then never it ever again? If so, then you have experienced CTA. conditioned taste aversion. It is when you have had bad experience with food and because of that, you never eat it again since the food has caused you to become sick the first time you eaten it. CTA occurs in 3 ways, it only takes one try, delay between CS & UCS, and only sick when see that specific product in which that made you sick but not sick when you see similar products.
Here is a link to a video that demonstrate CTA : http://www.youtube.com/watch?v=kLYw_g4F8lg
I chosen to blog about CTA because l too, have experienced CTA. In this case, it was McDonald. I had eaten McDonald 3x and gotten sick all those times. At first, I thought it was probably the place/ area = unclean or something, then in a different type of location I tried again, and I got sick. This time I thought that it was the weather and that time of the year to be sick. Then sometimes has gone by, I went in for some McDonalds, and I got sick again. So after the 3rd time getting sick, I quit going to McDonald. Yes, it only takes 1 try to activate CTA, but I was in denial that McDonald can't possibly make me sick because other similar food didn't. It was just too weird to explain and I was willingly stubborn to try for 3x to be actually convince. Now, I understand why I can't stand McDonald's food, it's because of CTA. I think it's important to know what is happening to your body or mentality. So, you won't turn out like me, getting myself sick 3x; knowing/ understanding CTA can save you from illness.
What's your CTA experience?