Have you ever eaten something then got sick from it then never it ever again? If so, then you have experienced CTA. conditioned taste aversion. It is when you have had bad experience with food and because of that, you never eat it again since the food has caused you to become sick the first time you eaten it. CTA occurs in 3 ways, it only takes one try, delay between CS & UCS, and only sick when see that specific product in which that made you sick but not sick when you see similar products.
Here is a link to a video that demonstrate CTA : http://www.youtube.com/watch?v=kLYw_g4F8lg
I chosen to blog about CTA because l too, have experienced CTA. In this case, it was McDonald.
I had eaten McDonald 3x and gotten sick all those times. At first, I thought it was probably the place/ area = unclean or something, then in a different type of location I tried again, and I got sick. This time I thought that it was the weather and that time of the year to be sick. Then sometimes has gone by, I went in for some McDonalds, and I got sick again. So after the 3rd time getting sick, I quit going to McDonald. Yes, it only takes 1 try to activate CTA, but I was in denial that McDonald can't possibly make me sick because other similar food didn't. It was just too weird to explain and I was willingly stubborn to try for 3x to be actually convince. Now, I understand why I can't stand McDonald's food, it's because of CTA. I think it's important to know what is happening to your body or mentality. So, you won't turn out like me, getting myself sick 3x; knowing/ understanding CTA can save you from illness.

What's your CTA experience?
Do you ever wonder why you can't remember something when you just saw it a moment ago? Well, the answer lies within the stages of memory. To be more precise, it's mainly the short term memory that's causing that. Short term memory is the second stage of The Three Stage Model. The STM is a cognitive workplace or in other words, it is a working memory system/ base. Within this stage, your memory last for 10- 15 seconds before the information fades. As for the capacity, it is 7 plus or minus 2 meaning that you remember 9 to 5 bits of information given an amount of time. Thus, in the STM capacity, it is restricted or has a limited of space explaining why we can't remember everything we saw within a given amount of time. So to make things easier for our brains and improve the STM, we get involved with CHUNK. Chunk means to regroup more than one thing making it easier to remember or regrouping it in ways that it is "meaningful" to you.
How focus are your eyes? What do you see? A big cat or lots of cats? The answer lies within your visual perception on what you saw first. Either way, you are able to recognize those cats in the picture due to the neurons from the lower temporal lobe that responds in recognizing faces and etc. Our brain is able to interpret these images/ things into meaningful information that could help us understand what we are seeing or experiencing. In other words, due to our visual perception, we are often fool by these illusions when our brain is multitasking. As you have experience in the picture to the left, you either see the makeup of cats or one huge cat and trying to see both at the same time would be complicated since your focus would be unstable.