Social networking within Moodle or WebVista. How to connect to your students using the tools that they use. Create a facebook group for your course. Give it a shot. Your students will receive alerts when you add content to your group page in facebook.
Alumni and Career Services. Trying to get students to connect to the University for events. Those department staff can set up a group in facebook and students and alumni can join the group and receive alerts when events are announced.
Listen to the discussion (podcast) from Penn State: