Being aware of the world's natural resources is evident, but as a designer it is also necessary to be aware of how to do this. So many people desire to go green, but in reality do not achieve this. This entry is to help understand this green phenomenon and how to start facilitating these important efforts.
"If the world's natural resources were evenly distributed, people in 2050 will only have 25% of the resources per capita that people in 1950 had." (Ferraro-Fanning, Angela) As we all know, graphic designers use numerous amounts of paper everyday from printing off color swatches, printing mockups, drawing, catalogs, etc. I could go on forever, but since this is already part of our job we should be aware of other options we can use. Many people do not do their part because they think it is overly expensive and additional work, which is not necessarily accurate.
Are you green in your personal life style? It is essential to start here before becoming a green designer. When working on your current or next project, take into consideration of the excess paper used. As an alternative of printing off trials and trials, strive to analyze it on screen until you believe it's nearly finished. Scraps of computer paper lying around are efficient for printing on both sides when it entails things of less importance, such as directions, emails, etc. Although it is obvious that it is necessary to print as designers, it is also vital to consider how much we are printing. After the paper has no significance place it in the recycling bin; not the trash can.
Influencing your client is the next step in becoming a green designer. There are various ways to initiate this. Instead of printing a million postcards and misusing funds to mail, send email campaigns. Emails are economical for you and your client. Also, it is confirmed to attain better results through effortless online sign up or registering process. Online catalogs are another option to start saving resources. The majority of computer friendly people appreciate online stores because it saves a lot of time and catalogs are usually not at hand. Lastly, it is clear that printing is still crucial and will remain. Alternatives involve printing on post-consumer content (recycled paper). Many clients are becoming apt to using post-consumer content to print their marketing materials. As a designer it is essential to remember that designing on post-consumer content can still achieve its' visually pleasing aesthetic. There is a book I found online, Green Graphic Design by Brian Dougherty, with some great comments about the book. Here is a comment proving that, as a designer, it is your job to influence your client,
"Few of my clients urged me to design their marketing communication materials in expensive four color, I blankly said no and suggested them to use cheap recycled packaging paper to develop their collaterals. Finally we did some fantastic designs with silk screening technology and cut color styles."
If you become really committed, another option would be to trade out your printing inks with soy or vegetable basked inks. There are a million more possible efforts, these are just a couple to get you started and aware of the earth's natural resources.
Ferraro-Fanning, Angela. 13thirtyone Design.