Do you have a special niche in Design?
Sculpting out a special niche in the Design world can be of much help. There is so much competition in the advertising world that even the best and most talented artists are struggling. If you can become aware of that special design area you are interested in you will become an expert at it. Clients LOVE experts. Some designers accidentally stumble upon this and others consciously decide what direction they want to take. Gwyneth Dwyer from Larsen had mentioned this, also; find a niche, focus on that, create networks, blogs, research, comment, and become VERY informed on your niche. Create a place in the design world with this niche on Twitter, Facebook, LinkedIn and all other social networks you are involved in to become known and known for you knowledge and interest.
Is one niche sufficient?
One niche definitely helps to become known and helps to focus on a certain aspect of design since it all can become a little too overwhelming at times. Although this is of help, other skills are needed. Being an expert at one thing and having knowledge and experience of others is necessary. It can definitely kick you in the butt if you only focus on one area and that's it. Design firms are relatively on the smaller side, so the more you know the more of an asset you are to their company. Technology is changing everyday and to become an exceptional designer this must be acquired.
Being personally aware of our own interests and talents can really aid in our networking skills and designing overall. The social media and striving to become recognized in the design world can be dreadfully devastating. Focusing on a minimum amount of specialties can only push us forward.
Gwyneth Dwyer, Larsen.