In relation to my blog about what I thought about the tipping point book, I believe that the epidemic of tobacco chewing young kids has tipped in India. Tobacco companies are highly responsible for this tipping point due to their strategic advertising. From my research, 54% of the kids in the southern Indian state, Karala, are addicted to chewing tobacco. The parts of India are starting to experience the same trend. Largely, this has to do with the advertising. At this point there are no bars held on the advertising. Small packets of chewing tobacco have skimpily dressed bollywood actresses to help advertise young kids between the ages of 12-15. Public sponsorships are also endorsed by tobacco companies, which are sometimes targeted towards events that involve kids. The epidemic is getting to the tipping point. The tipping point’s law of the few inspired me and as I mentioned in the previous blog I believe I can make a difference in this massive tipping point.
Posted by at December 14, 2005 7:39 PMHi Rak -
I love how you've taken on such an important cause. Just remember what Gladwell tells us about experimentation and wrong way of going about solving the problem. Keep in mind that The Tipping Point focuses more on how things get started than on how to solve the problem. How will you begin to address the problem? What can you learn from previous epidemics?
One question I implement have though is actually more to do with how you go about creating a blog which cultivates consumers actually leaving comments in addition to moving from passive customers to proactive contributors. whatever thoughts?
Posted by: Suanne Elg at January 15, 2011 1:22 AM