After reading the article I got to thinking about how designers use colors to express different things. Each color has emotions and meanings that it brings out in the viewer. If these colors are misused the meaning of the artwork could be totally misunderstood. This is why it is important to put thought into the colors we are choosing. Also, each color has multiple emotions and meanings linked to it. We not only need to be conscious of what colors we are using, but also how we are using them. For example, red represents love, but it also represents anger. These are two emotions a person does not want to get mixed up. Thinking about the project we are currently working on I think it is important to think about what colors we are using and how we are using them. For example, if we assign purple to a certain group others may think that we are trying to say that the group is superior or royal, which was not our intentions. By reading this article it made me understand that as a designer I need to be conscious of everything I do when creating an artwork, including paying attention to colors and their meanings.