Copy Testing in the Real World

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On greenbook.org, there are countless research vendors that a person can search for. One category a person can search for is a vendor that specializes in advertising research. From here, the search can narrowed even more and a person can search for researchers in various kinds of copy testing. Since we just talked about copy testing today in class, I decided to look at a research vendor that focuses on television copy testing.
The research vendor on this page is The Pretesting Company/Media Check. There are things stated in the company description that make it clear it mainly researches the cognitive stage of copy testing. They do measurements of advertisement recall for one. They also have an in-home exposure meter. Measuring this exposure is another key aspect of the cognitive research. Lastly, this vendor uses an eye movement recorder to see where people have their attention during an advertisement. All of these things relate to the first stage of copy testing.

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This page contains a single entry by pears782 published on December 5, 2012 6:33 PM.

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